Boston, MA—(May 15, 2002) NorthPoint Domain Inc., a worldwide developer and seller of medical specialty products that link information therapy to clinical therapy at the point of care, has launched a new identity program and corporate website. Both communication programs were created in order to reflect NorthPoint Domain's growing scope of product and service offerings, as well as to better represent the company's core founding principle that medical decisions are best made by physicians in partnership with patients and their families.

The cornerstone of the identity program is a new corporate logo, designed to reflect the company's recurring compass and "North" themes. The two-color mark is used in tandem with the company's traditional NorthPoint Domain logofont. A similar mark provides branding for the company's new, interactive Interventional Vascular Medicine Forum educational platform.

The new NorthPoint Domain corporate website offers enhanced features, functionality, and information to significantly improve the visitor's experience. From a strategic perspective, these upgrades include: updated content, written to clearly and concisely describe the company's mission, value to physicians and their patients, as well as its products and services; reengineered information architecture to simplify the user's progression through the site; and an emphasis on corporate, not product, brand building to reinforce the overall company's upscale position as a leader in its market category. From a visitor perspective, these improvements include: an updated web page template "look and feel" designed to augment content; an emphasis on graphics, not copy, to expedite information exchange; and enhanced company-user contact options and opportunities to encourage site visitors to contact NorthPoint Domain for more information about the company from practically any location on the site.

According to Peter M. Nicholas, Jr., Founder, Chairman, and CEO of NorthPoint Domain, "Since the successful launch of our products in the three operating divisions of NorthPoint Domain in August 2001, it is now time for the outside world to better understand the company's unique mission of developing and selling medical specialty products that link information therapy to clinical therapy at the point of care, and the value that such products bring to the doctor-patient relationship. Our new logo helps create the branding standards that tie our cardiology, vascular, and urology domains, as well as our forums, to the company as a whole, while our new website will accurately communicate the value of our services to both current and prospective customers."

About NorthPoint Domain: NorthPoint Domain, Inc is a closely held, private company providing medical information services and Informed Care technology products designed to address health literacy concerns and deliver patient care oversight for the specialty specific practice. The company maintains that medical decisions are best made by physicians in partnership with patients and their families. For more information, please visit www.northpointdomain.com.

Contact:

NorthPoint Domain, Inc. Public Relations One Joy Street Boston, MA 02108 publicrelations@npdinc.com 1-800-603-1420