Client Services

Providing ongoing customer care to ensure that you achieve maximum benefit from your Internet products and services

A common mistake of organizations is building a great website and then forgetting about it. Developing and launching a new website is only the beginning of taking full advantage of the Internet. A website needs continual care and maintenance to ensure that it is always current, relevant and providing essential functionality and convenience for patients and families, consumers, care providers, and administrators. NorthPoint Domain offers a host of services to help your organization achieve maximum benefit from your web presence:

Search Engine Optimization (SEO) Services

To boost traffic to your site and ensure that your site is found easily on the Internet, Client Services offers services to help your website rank as high as possible in search results for search engines.

• SEO Audit: A complete evaluation of the website for best SEO methodologies. We review the effectiveness of your keywords and help you develop a plan to effectively increase search engine ranking for more Internet visibility.
• Pay per Click marketing: Client Services can establish and administer a customized Google Adwords Pay-Per-Click web marketing campaign for your organization. We monitor your campaign daily to bid for the most effective terms to optimize your campaign. Additionally, we provide monthly analytics about the number of impressions, click throughs, and associated costs to help you evaluate the impact of your campaign.

Application administration services

Your Advisor will create and manage your password-protected staff portal, and set up and configure your NorthPoint Domain applications and revise them as needed. This includes testing to make sure that all systems are working properly with regular quality assurance. We will also advise you about how to best deploy the applications and provide training as needed.

Website maintenance and enhancement

A website is a living document of your organization — it needs to be reviewed and updated regularly to make sure it is current, evolves with your needs, and incorporates the latest approaches to maximize the benefit of the Internet for health care delivery. Whether it’s as simple as adding a physician profile or as substantial as redesigning the home page and integrating social media, Client Services works with you to update your site, and provides best practices and suggestions as needed. As a company, we continually innovate Internet solutions, and we share these new options to you.

Media

Inclusion of new media to your site, whether video or audio, provides a rich interactive experience for the user. Client Services will work with you to integrate your media seamlessly in your website.

Analytics

So that you can monitor the impact of your web presence, NorthPoint Domain provides you with a number of reporting options:

• NorthPoint Domain provides reporting through WebTrends, a leading provider of website analytics. WebTrends is a powerful tool that provides the ability to track search engine traffic, search phrases and keywords, and conduct trends analysis. You can view your users’ path through the site and gain insight into users’ areas of interest. It also allows you to track the geographic location of your users.
• Data about the utilization of your applications so that you can review the progress of implementing the interactive components of your site.
• Quarterly reports that include a summary of utilization, recent website development activity, areas for improvement, and recommendations.

e-Newsletter Services

e-Newsletters are a cost effective way to reach out to target audiences. Client Services can assist you whether you choose to build your own eNewsletter or decide to take advantage of NorthPoint Domain's proprietary content.

• Custom: Client Services can help build your own e-newsletter on a one-time or regular basis, and provide assistance with email capture and delivery.
• Pre-built eNewsletter: On a monthly basis, we create an e-Newsletter with your organization's branding and banner design, and then deliver the e-Newsletter, providing valuable metrics about the reach of each issue.